Company Type
Multinational
Product Type
Web Application
Editorial Televisa
Joonik revamped Editorial Televisa’s word puzzle production, reducing time and workforce, and securing the division’s future.
Joonik revamped Editorial Televisa’s word puzzle production, reducing time and workforce, and securing the division’s future.
Multinational
Web Application
Editorial Televisa is the largest Spanish-language publishing group in the world and a leader in content generation and distribution in Latin America and the Hispanic market in the United States. It publishes 10 magazine titles plus comics in 7 countries, covering various topics of interest to its audience. In addition, it generates information, entertainment, and experiences that it distributes through printed magazines and internet platforms.
A multinational editorial company faced a difficult situation with its word puzzle editorial division. Despite being one of its most popular publishing lines, the production process was cumbersome and extremely expensive. To create a word puzzle, the company had to use a highly customized, decade old desktop-based software. This software ran on legacy hardware and operating systems and required editors to use old computers to generate word puzzles almost manually. These then had to be exported and given to designers to assemble the latest edition. With over 100 puzzles per-magazine, it was a labor-intensive, back-and-forth process that consumed the division’s bottom line. The company would have to shut down the division unless it could find a cost-effective way to produce these magazines. Moreover, the team could not rely on proprietary technology that would weigh them down again in the future.
Transitioning from outdated software to a contemporary solution for puzzle creation.
Reducing labor and time costs through an optimized puzzle generation and design process.
Implementing cost-effective strategies to secure the future of the word puzzle division.
After a few weeks of polishing the original demo, Joonik delivered a web-based application that had error-correcting algorithms, helpful tools and guides, together with a fresh and modern look. The web app could create word puzzles in seconds, with infinite shapes and forms. This new business solution reduced the magazine’s production time from days to hours. The total workforce for the word puzzle editorial division was reduced by more than 50% and the continued operation of the business unit was secured.
