02. THE PROCESS
Joonik conducted an initial assessment of Bridgestone’s intended material for the trade show. Numerous technical manuals were reviewed to understand the company’s background and customer approach.
Our first suggestion was to change the highly technical language to a customer-focused one. Using the new material, Joonik built a digital showcase entirely around the customer’s needs and benefits.
The showcase was loaded onto a micro-PC, connected to large screens, and controlled wirelessly with small touchpads. It featured a revolving home view with product teasers and a navigation system that required a maximum of three clicks to navigate toward any view.